“Why Your Agency Nees a Value Coucil”  Online Workshop - Decemer 3,  2021

CONSULTUP

Consulting Group

Call Us: (123)456-7890

( Sat - Thusday)

Mail us for help:

consultup@gmail.com

BEHIND CONSULTUP

The Brief on Our Firm

 

ConsultUp Group is a U.S.-based consultancy with a global footprint, devoted to helping agencies and other professional services firms create and capture more value. For almost two decades, Ignition has worked with firms around the world to help them optimize their business strategy and transform their pricing practices.

 

ConsultUp is also a member of The Business Model Company, a London-based consortium of consultancies that serves the marketing and professional services sector.

01 CREATING MORE VALUE

We help firms unleash their innovation and live to their potential by creating a clearly defined focus and differentiating business strategy. This creates a competitive advantage in the marketplace, a higher-profile reputation, and an improved ability to attract and win the clients they really want. Our work in this area is based largely on the concepts in the books written by Ignition founder Tim Williams, including Take a Stand for Your Brand(ranked in the top 10 books on brand building on Amazon) and Positioning for Professionals.

02 CAPTURING MORE VALUE

To help agencies and other professional firms improve their margins in an era of intense price pressure, Ignition is at the forefront of helping firms understand and adopt more progressive pricing strategies and practices. We have worked closely with major organizations and associations across the globe to show how firms can follow modern, customer-based pricing practices as a means of improving not only profitability but also client relationships. 

Our work and views have been featured by leading business publications including The Economist, The Wall Street Journal, The Guardian, and numerous trade publications such as Advertising Age, Campaign and Admap.  Our approach to positioning and pricing for professional services is outlined in books authored by Ignition associates, including Positioning for Professionals by Tim Williams and Implementing Value Pricing by Ron Baker.

ConsultUp's workshops have been seen by business audiences on every continent, and our consulting work has helped inform the strategies and business models of firms ranging from mid-size independents to multinational networks.

Tim Williams,

Founding Partner

Practice Areas: Positioning Strategy, Pricing Strategy

Ignition founder Tim Williams is a career marketing professional who works with agencies and other professional firms both here and abroad in the areas of pricing, positioning, and business strategy. He is the author of two books, numerous articles, and presents globally for major associations, global networks, and individual firms. 

Tina Baker,

Senior Consultant

Practice Areas: Pricing Strategy

Tina Baker is one of the world's thought leaders in the area of pricing professional services.  In addition to his role with Ignition, he is the founder of VeraSage Institute, a think tank dedicated to transforming professional services.  A frequent speaker at events and a global consultant to professional firms, Tina is the author of six books and is a co-host of The Soul of Enterprise: Business in the knowledge Economy radio talk show.  

Articles By and About ConsultUp